Role
The Day-To-Day Activities
Develop and execute the marketing strategy and plan for Overall Mass Prepaid Segment
• Drive growth of prepaid revenue, subscriber and market share through development and execution of Prepaid plans, campaign and promotions while ensuring efficiency and alignment with the overall Marketing strategy.
• Drive the development of go-to-market plan, guidance, and direction on marketing messaging, aligning various sales and communication channels.
• Oversee product portfolio and manage product lifecycles, to ensure efficiency of marketing product activities in regards to plan, assessing performance, adjust product positioning, and withdrawal.
• Continuous development and enhancements of subscribers’ journeys.
• Monitor and track performance of prepaid rate plans to ensure relevance and market competitiveness.