Job Summary
- Love seeing & mobilizing good, branded campaigns? Then U are the one we're looking for!
- Join us today for an exciting opportunity to create innovative brand stories, promote brand growth & expansion, and execute brand events with the sole purpose of enhancing U Mobile's brand image, positioning and messaging to all Malaysians.
- From building strong brand awareness (internal & external) to growing business growth (profitability) to organising large scale events, this role will challenge you to think beyond the usual norms while championing our brand mission & values to unleash the unbeatable potential of every Malaysians
The Day-To-Day Activities
- Brand custodian. You will be the representation of U Mobile's brand identity: To inspire, guide, design and construct innovative comms to all Malaysians based on our core brand values.
- Marketing and comms lead for all things related to corporate brand comms ideas, creative, key message development & all brand related activities and events (to both internal employees and external Malaysians).
- Development of strategic brand plan (includes No.1 5G and Network narrative) to create an 'always-on', top-of-mind presence to position U Mobile as an innovative market leader amongst all Malaysians via paid, owned and earned media channels.
- Lead the development & safeguard the brand experience via 360° marketing scope: which includes ATL, BTL, Retail, Social and Digital platforms.
- Lead the conversation & collaborative efforts with all relevant parties, such as internal stakeholders, cross-functional teams, external creative & media agencies, and potential like minded vendors and partners.
- Organise, manage and implement seamless branded events from small-to large scale with the sole purpose of to enhancing brand reputation and top-of-mind awareness.
- End-to end responsibility for campaign ideation, budget management and timely delivery of all projects, such as brief templates, approvals, productions, sponsorships/partnerships, festive campaigns, event management, retail experiences, reports, internal employee engagements, and so forth.
- Reports to the Head of Brand Comms.